Experience

I've had a varied career — partly by circumstance, and partly because my neurodivergence means I don't sit still in one role for long. That breadth is exactly what I now bring to your business: I've seen how small, large, government, and my own business all actually run.

Bureau of Meteorology

I worked in electronics for the Federal Government, travelling around Western Australia fixing weather stations, RADARs, communication equipment, and hydrogen generators. It meant meeting a huge range of people and seeing behind the scenes of critical infrastructure most people never think about.

Digital agencies

I spent years as a computer programmer for several digital marketing agencies, working on web projects for household names like Synergy, HBF, and 96FM. I worked in agencies as small as three people and as large as sixty in a single office — small enough that everyone does a bit of everything, and large enough to see proper process and specialisation.

One project stands out: a sports tipping system I rebuilt from scratch for one of these agencies. The old system had no automated tests. The replacement had tests covering 90% of the code and simulated entire tipping seasons before going live. It was the first year the results weren't contested — no more "two winners because of a bug." That system then ran for nine years afterward with virtually no updates needed, because it was built properly the first time. It's the clearest proof I have that process and testing pay for themselves.

Foote and Flame — running my own business

For nine years (2015–2024), I ran Foote and Flame, a small business making personalised homewares and gifts using laser cutters, CNC routers, and UV printers, shipping nationally every day. I was known for quality and quick turnaround, and built up a genuine ecosystem of relationships with other local businesses.

What I wasn't great at was sales and marketing — it's just not the right fit for me. The business grew through word of mouth, but as cost-of-living pressures rose, word of mouth alone wasn't enough to keep decorative, optional purchases flowing. I had a choice: invest heavily in sales and marketing, or close up debt-free and move on to a different challenge. I made the harder call and closed the business at the end of 2024.

I learned an enormous amount from those nine years — not just about the practical realities of running a business, but about the wider ecosystem of Australian small businesses I now get to support directly.

See the Automations page for specific examples of the systems I built to keep Foote and Flame running efficiently — invoice syncing, artwork approvals, machine monitoring, and more.

Transdigital

I worked on IoT systems for fire alarm signalling equipment, engineered to meet Australian Standards and route fire alarm signals reliably and promptly to emergency services — including a remote serial terminal access system, replacement code-loading jigs, and an online code-loading system. Highly regulated, safety-critical work, where getting the detail right genuinely matters.

PathWest (Perth Pathology Laboratory)

I've also worked in a pathology laboratory doing data entry and chain of custody processing. While there, I built a proof-of-concept AI assistant for reading paper forms, and designed 3D-printed sample handling trays used day to day in the lab.

What this all adds up to

• I've worked for the Federal government and the state government, and experienced their energy and unique environments first hand.
• I've worked in mini digital agencies (3 staff) right up to large ones (60 staff, one office).
• I've started, run, and closed my own business — including hiring, firing, and managing employees.
• I've worked in tightly regulated, standards-compliant environments, and in tiny businesses with a much more relaxed attitude.

In short: I've seen businesses from the inside, the outside, and from government. That's the perspective I bring to your business.